JOVOY
JOVOY tells the story of an enchanting renaissance; that of a Parisian perfume house founded in 1923, then forgotten for more than 80 years. In 2010, François Hénin, a globetrotter captivated by exceptional raw materials, chose to breathe new life into the brand. After years of adventurous travels in search of rare scents, from the depths of Vietnamese forests to the ateliers of Grasse, he developed a singular expertise.
Now the house’s creator and Artistic Director, François Hénin has established JOVOY Parfumeur Parisien as a distinctive reference in contemporary niche perfumery.
Whether eaux de parfum, extracts or interior fragrances, every JOVOY creation tells a compelling story, rooted in a personal encounter or lived experience. Each fragrance is crafted by independent perfumers working in close creative dialogue with the house, translating the original vision and promise into scent. This resolutely modern approach has resulted in a collection of diverse inspirations, resonating with connoisseurs of rare fragrances around the world.
